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I just read it… television sets which can surf the net are on the way.

To Australia.

The face of content distribution is about to get very interesting. It’s true there’s probably not a lot of longevity in a narrative series about tricks by cats and dogs (or is there???); but when watchers/users/participants can check their friends’ status amid watching episodic narrative content (some of us do this already)… on the same screen… and eventually surf and select the content they consume, from alternative WEB channels and sources… on the same screen… well the media landscape is going to become very interesting indeed.

I see some amazing opportunities for creating meaningful audience experiences coming up. Stay tuned.

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