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I’ve been intrigued reading about the growing number of older people online. With the prospect of a dramatically ageing population looking us squarely in the eye, it’s exciting to think about ways we can engage an older audience.

It’s clear that what our grandparents do on the web is very different to what our kids do, and the challenge for us, as producers and content creators, is most definitely to reach them on their own terms.

KCDC is currently developing a multiplatform project that’s aimed squarely at boomers and beyond. It’s inspiring to know we can now use all the platforms we produce media for, to reach the newest audience in the digital world.

Image by Rogiro (Creative Commons Attribution, Non-commercial license)

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One Comment

  1. Lol, the oldies are the newbies…


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