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Category Archives: multiplatform

AFI award nominated Australian satirical web series Forlorn Gaze launches on US online network tonight. Created by Sarah-Jane Woulahan and Jud Campbell, Forlorn Gaze documents the trials and tribulations of the band the series is named after.

“Forlorn Gaze isn’t just an imitator or a follower of the cutting edge post-hardcore pre-crunk emo dance scene (or the Scene scene as it is known), they are trailblazers bridging the introspective sensitive world of youth with that of the mainstream.”

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There’s a growing trend to release films across multiple media platforms on the same day. Sounds fair enough in a time when entertainment is enjoyed in many different formats, but does it make sense for smaller indie films like it does for studio films? Read More »

It’s all well and good to say you need to define your audience… but once you’ve identified who’s going to be interested in seeing your film, playing your game or watching your web or TV show, how do you track them down so you can convince them they’ll love it? Read More »

DIY is the new catchphrase in indie film distribution. DIY means different things to different people. This post will run through some of the tools used in DIY distribution and introduce you to some filmmakers who are already doing it.

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Not quite, but we’re inching closer. Reading a great post on Tubefilter a few days ago I had the distinct sense of what it feels like to be in the last stages of a roller coaster climb, before roaring down the other side. Hulu, the online distribution channel created through joint venture by Fox, NBC and ABC in 2007, has entered the original online content market. Until now Hulu has run shows that first appeared on TV and syndicated hosting through other sites, but has had no feasible revenue model.

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